Banyan Music is a white label mobile and Internet radio service for Indian and international music. It enables media companies and telcos to provide an own brand, full featured, music service that combines music-on-demand with professionally created, pre-programmed, music channels.

The service has been created using the Indian music genome created by a team of professionals over the last 10 years at Banyan tree. This Indian music genome is the only comprehensive meta-data warehouse of Indian music in existence today.

Telcos and media companies can use the Banyan music solution to provide the following to their consumers-

• High Quality, Preprogrammed Radio channels across all Indian languages and all genres of radio content.
• A deep, searchable, comprehensive catalogue of almost the entire universe of Indian music with an intelligent, search and discovery engine.
• An intelligent recommendation engine.
• Ability for consumers to create their own play-lists
• Social networking features that enable consumers to share, recommend and participate in the activity of their friends/community/network
• Deliver titles in all forms-full song downloads, streaming music, ring tones, CRBTs etc.
• A sophisticated subscription engine providing a wide range of configurable payment options for consumers and ability to incorporate telco payment systems and any type of third party payment gateways.

Unique Advantages

• The Indian music meta data constitutes the only available, extensive, Indian Music Genome - an effort over several years by a team of experienced professionals.
• Market leading radio expertise delivering high quality, professional, pre programmed channels – Promoted by Banyan Tree, one of India's leading Radio production houses for over a decade.
• Deepest classification of Indian music - Already available for over 200,000 Indian songs/titles and the library of International titles.
• Superior search and discovery – an intelligent, learning, search engine, seeded with India's deepest classifications database.
• Device support – Support can be made available for most major handsets for mobile (S-40, S-60, Android, Blackberry, iPhone, Windows Mobile and other platforms). Available for PC, IPTV and DTH as well.
• Non-Music radio content from Banyan Tree– Across all genres of radio programming and all Indian languages – entertainment, reviews, lifestyle, humour, sports, celebrity, devotional, audio-books etc.